In today’s world, social media has become a powerful platform for creativity and entrepreneurship. A 24-year-old young woman showed that with a good idea and a little dedication, it is possible to make a lot of money without working long hours. His name is Morgan Eckrothand his virus history is an inspiring example of how a hobby can be turned into a profitable business.
Morgan, known on TikTok as MorganDrinksCoffee, has built a side business that earns her more than $9,000 a month, working just eight hours a week. Its success is based on a combination of creativity, consistency and authenticity. Eckroth started his TikTok account in June 2019 as an experiment to improve his digital marketing skills. What started as a hobby soon turned into a profitable business that now provides him with a substantial income.
The content that Eckroth shares on his social networks is a mix of skits depicting the life of a barista and videos recreating coffee orders. This strategy attracted more than 6 million followers on TikTokwhich allowed it to monetize its content through advertisements, brand deals and merchandise sales.
The balance between work and free time
Although his side business is very profitable, Eckroth has learned the importance of setting boundaries to avoid burnout. She avoids consuming too much coffee-related content and spend time on hobbies that are not related to your business, like visiting vintage bookstores and writing for your own pleasure. This separation of work and free time allows you to maintain enthusiasm for your business and avoid burnout.
If you’re interested in starting your own social media side business, Eckroth has some helpful tips. First of all, you must have a clear purpose for your content. It is not enough to follow trends; You need a reason to lead your posts. Additionally, it’s important to set boundaries early to avoid burnout and ensure you’re creating content you’re passionate about.